Kraft Heinz

Since 2018 ShopTalk London have been collaborating with Kraft Heinz on a wide variety of creative and design projects. These span global website design, social media guidelines creation & design, e-commerce design, presentation work and beyond.

This album documents a number of these key projects to highlight the work we have done together to date.

Creating a website design that truly celebrates the product and speaks directly with its target audience. Focussing first on Bull’s-Eye’s target audience, we then evolved the brand elements into the digital space to fit with their behaviours. This allowed for the brand to truly come alive online and speak directly to its audience.

Applying the core principles of e-commerce design, we created a new set of templates, and a library of assets, for Bull’s Eye products that allows the housing of product imagery, product claims and recipe images to be consistent.

Working closely with Strat House, we defined a set of approaches, frameworks and principles, culminating in a clear set of guidelines, that enable European Heinz markets to master the consistent visual expression of the brand across all key digital channels.

Taking the new key assets and photography created for UK sauces and bringing them to life online through both static design and injecting some movement for arresting social media visuals.

Applying the core principles of e-commerce design, we created a new set of templates for Heinz products that allows the housing of product imagery, product claims and recipe images to be visible, clear and consistent.

Having  just undergone a comprehensive rebrand in the year they turned 150 years old, we worked with Heinz on the digital expression of that new branding. This included defining and producing the designs to communicate it effectively and consistently through a new Heinz brand web presence. The comprehensive body of work spanned each & every Heinz sub brand and 18 different markets.

Building on the previous website work, ShopTalk was asked to adapt it to accommodate an additional product – Heinz new salad dressings. This included giving it a purple makeover and the creation of a new range of banners.

Using the new core global website template that we created alongside Skava, we gave the Heinz Silence The Rumble initiative its own webpage and banners to efficiently share information and resources on an important matter.

Website design for new landing pages & web banners for Karvan Cévitam’s Signature Blends. We looked to showcase the product ranges’s own unique visual identity – such as the geometric backgrounds and illustrations – by experimenting with layout, fonts and colours to create a look that is synonymous with the range.

Presentation and accompanying document design. Using the skeleton content provided, and applying the Kraft Heinz visual identity throughout the work, ensured strong hierarchy of content, ease of consumption and clear comprehension throughout.

Giving the heinz.eu homepage a redesign to make it feel closer to the core brand. The result was an interactive map which allowed for smooth navigation to individual sub brands.

Offering website design support for Lea & Perrins, giving their website a quick ‘facelift’ to align better with their branding, without the need for a full redesign or rebuild.